Like many, you might have a stigma associated with military recruiters. Ceaseless phone calls, high pressure sales, and four letter words may come to mind when these guys call asking for you or someone you know in attempt to “recruit” them. I had the opportunity to serve as a Marine Corps recruiter for the last nine years, I supervised recruiters for the majority of that time. Our mission is to ...[Read More]
The corporate banter about the ROI and risks of using social media as a pure form of advertising is getting old. I'd like to address the cynics and vent some of my frustration with those who wish to continue their romance with traditional advertising. After all, it is almost 2015 and Apple has recently released it’s 6th iPhone. I’m not talking about those who embrace both advertising AND social ...[Read More]
Facebook is loaded with features that can help you connect with people both personally and professionally. It is arguably the most versatile of all social media websites out there. With all of these advances in technology, you have the ability to cast your personal brand to a much larger audience quickly and with minimal effort. Whether you're an accountant, firefighter, garbage man, or CEO. You w ...[Read More]
I've read several articles about Facebook's EdgeRank algorithm changes and the negative effects on organic reach. There are many businesses struggling to even get the slightest amount of organic post reach on facebook. I've spoken with my colleagues and most have reverted to paid advertising to get "likes" and boost posts. Essentially they're buying more followers to temporarily boost engagement w ...[Read More]
Hi everyone, this is my first of many posts. Last week I was in Los Angeles on my social media training tour and had the opportunity to gain a first-hand experience of driving in rush hour traffic. I took that opportunity in traffic to listen to a few podcasts, I was inspired by Navid Moazzaz's Lifestyle Architect interview with Greg Hickman of the Leaving Corporate podcast...