Heather Dopson is a proud Texan and veteran of the United States Air Force. After serving four years, she got a job with Texas Instruments and later on became a police officer. She currently helps brands understand how to incorporate social media into all facets of their company and she has an unwavering passion for helping people build their personal brand whether they are entrepreneurs or employ ...[Read More]
The founder, creative genius, military entrepreneur, and unstoppable force behind #SocialHangout, Eric L. Mitchell has never been accused of being shy. This hard-charging United States Marine attacks issues with the same enthusiasm and drive he displayed while defending our country. Well-known within the SaaS community and tech circles, Eric is no stranger to the Silicon Valley playbook, having be ...[Read More]
Like many, you might have a stigma associated with military recruiters. Ceaseless phone calls, high pressure sales, and four letter words may come to mind when these guys call asking for you or someone you know in attempt to “recruit” them. I had the opportunity to serve as a Marine Corps recruiter for the last nine years, I supervised recruiters for the majority of that time. Our mission is to ...[Read More]
I wanted to take a moment to reflect on this last year’s events and express thankfulness. I feel an attitude of gratitude enhances our lives and makes them more worthwhile. Experiences, people, and things in my life that make me want to strive to do better; this gets me out of bed in the morning:
As I write this post just three weeks into the new year, most people have already given up on their new year’s resolutions. Could it be that their goals were too lofty or unrealistic? Perhaps most goals are not specific enough. Investing the time to be precise, and creating a plan to reach your goals is the first step. I like to use the acronym S.M.A.R.T. while formulating my goals and a strategy ...[Read More]
My first “real” job I had was when I was 15 years old with a local computer software company. I was a telemarketer tasked to sell CRM products. My supervisor noticed I was having trouble getting people interested in the product on the phone. Realizing I was struggling, he gave me a book that changed my life. It was Dale Carnegie’s How to Win Friends and Influence People. While I don’t recall wheth ...[Read More]
The corporate banter about the ROI and risks of using social media as a pure form of advertising is getting old. I'd like to address the cynics and vent some of my frustration with those who wish to continue their romance with traditional advertising. After all, it is almost 2015 and Apple has recently released it’s 6th iPhone. I’m not talking about those who embrace both advertising AND social ...[Read More]
You’re in line at your favorite restaurant one day and out of the blue you recognize a familiar face. In walks the person who has the power to change everything about your life, your sanity, your income; it’s your dream job gatekeeper. It’s time to make a solid first impression…but you don’t.
Facebook is loaded with features that can help you connect with people both personally and professionally. It is arguably the most versatile of all social media websites out there. With all of these advances in technology, you have the ability to cast your personal brand to a much larger audience quickly and with minimal effort. Whether you're an accountant, firefighter, garbage man, or CEO. You w ...[Read More]
I've read several articles about Facebook's EdgeRank algorithm changes and the negative effects on organic reach. There are many businesses struggling to even get the slightest amount of organic post reach on facebook. I've spoken with my colleagues and most have reverted to paid advertising to get "likes" and boost posts. Essentially they're buying more followers to temporarily boost engagement w ...[Read More]
Hi everyone, this is my first of many posts. Last week I was in Los Angeles on my social media training tour and had the opportunity to gain a first-hand experience of driving in rush hour traffic. I took that opportunity in traffic to listen to a few podcasts, I was inspired by Navid Moazzaz's Lifestyle Architect interview with Greg Hickman of the Leaving Corporate podcast...